When Carrefour unveiled gas stations at its hypermarkets, we needed to devise an innovative way to communicate the grand opening and the active promotion.
The outcome? An irreverent and amusing video format that narrates the clichés of grocery shopping from a surprising perspective.
The outcome? An irreverent and amusing video format that narrates the clichés of grocery shopping from a surprising perspective.
CREDITS
Client: Carrefour
Agency: McCann Worldgroup
Executive Creative Director: Alessandro Sabini
Creative Director: Paolo Boccardi
Art Director: Giacomo Morbidi
Copywriter: Milton Siclari
Production: BeeMotion
